There are plenty of ways you can use Snapchat to promote your blog and your brand. For bloggers, Snapchat represents a whole new revenue stream in terms of working with brands on paid campaigns or affiliate programmes.
Paid Snapchat campaigns are growing fast – most of the big brands are already on Snapchat, and the rest won’t be far behind. While Snapchat might not be the medium to spam people with links to your new post, it is the medium for promoting yourself as an influencer in your particular niche. It enables you to promote your brand – Snapchat is HUGE, and its popularity is only going up. By sharing your authentic, unedited self on Snapchat, your readers can feel like they really know you. It’s a chance to connect with readers on a more authentic level – we’re under so much pressure to present ourselves as perfect, whether it’s on Facebook, Instagram or YouTube. Here are just some of the reasons that more and more bloggers are signing up to Snapchat: Why waste time creating content that won’t be curated? Is it really worth bothering with another new social media platform? And will Snapchat followers actually translate into new readers? Why should bloggers get on Snapchat?Ī lot of bloggers have concerns about Snapchat. However, it is important to note that there’s nothing to stop other users from taking screenshots of your snaps, so you still shouldn’t upload anything you wouldn’t want a record of. It removes the pressure to be picture perfect, and allows users to be that little bit more unedited, authentic and silly. The limited shelf life of snaps is part of their appeal. Privately sent snaps self-destruct after they’re viewed, while public snaps disappear after 24 hours. You can send snaps privately to specific contacts, or add them publically to ‘My Story’ – a feed that all of your followers can view. 
You can edit them with a few in-app filters and effects, but can achieve nowhere near the level of retouching that has become the norm on other platforms such as Instagram. Snapchat is a messaging app that allows you to send an image or short videos – these are the eponymous ‘snaps’. So grab a cuppa, sit back and prepare to get snap happy! So just what is Snapchat?
Here, we give you all the deets you’re dying to know, from what Snapchat is and how to use it, to the ways in which it can benefit your blog. But can Snapchat really help bloggers? And, if so, how should they go about using it to achieve the best results? It’s little surprise, then, that bloggers are increasingly getting in on the action and adding Snapchat to their arsenal of social media tools. It might be favoured by Millennials, but it has users of all ages and from all over the world. Snapchat has 100 million daily users, and this number is growing fast. Think Snapchat’s only good for sending saucy pics? Or that it’s only used by teens? Think again.
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